A named operations outcome is coming, with permission to publish.
We'd rather connect you with a team running CORA today than write a testimonial we can't stand behind. Ask for a live reference when you book a demo.
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The operations engine Run the business at speed, and keep every move on the record.
CORA is RUBIQ's CRM and ERP, with governance built into every step of the commercial lifecycle. The deal you close is already on the record.
- RunThe whole commercial lifecycle in one engine: pipeline, quotes, projects, service.
- GovernPolicy, obligations and gates live in the workflow, not a separate tool.
- ProveThe audit trail is written as you work, not rebuilt at quarter-end.
Built for
- Sales & pipeline
- Quote & contract
- Delivery & service
- Procurement & POs
You run the deal in one place, and prove it in another.
The before
Most businesses run the work in a CRM or ERP and prove compliance somewhere else: a GRC tool, a spreadsheet, an auditor's inbox. The Golden Thread snaps at every handoff between them.
- Operations
A won deal, re-keyed and re-broken.
The deal is re-entered into a separate delivery tool, then finance, then support. Context is lost at every handoff between systems that never quite talk, and your team types the same thing four times.
- Sales & the CFO
Off-policy by accident.
A quote goes out past the discount rules. A contract carries obligations and a renewal date no one is tracking. The controls live in a tool nobody's actually working in, so the business drifts off-policy without meaning to.
- Compliance
Audit by archaeology.
At quarter-end the evidence gets reconstructed by screenshot and email, because the proof was never captured where the work happened. The answer exists; assembling it costs a fortnight every time.
The governed pipeline 5 stages
Governance isn't a gate after the sale.
It's built into the workflow.
So CORA puts the control where the work happens: the policy check in the quote, the obligation tracker in the contract, the compliance gate in the plan. Here is one real deal moving through it, lead to signed renewal.
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CORA CRM & pipeline · sample data -
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CORA Voice of Customer · sample data -
One deal, one record, five governed steps: verified by KNECT on the way in, governed by KAIRO on the way out.
The wider engine
Beyond the deal,
the whole operation.
CORA runs the wider operation on the same governed thread: procurement, project management, the service desk and Voice of Customer all run on the pipeline's spine, so the business doesn't fracture back into separate tools the moment you step off the sales path.
Win & sell
- Marketing
- CRM & Accounts
- Smart Quotes
- Product Catalogue
- Channel Partners
Run & serve
- Procurement
- Project Management
- Service Desk
- Voice of Customer
Procurement here is operational purchasing for suppliers you already trust; deciding whether to trust a new one is KNECT's job. The risk, policy and compliance on everything you run live in KAIRO. The full pipeline-to-renewal story is Sales & revenue, and supplier vetting is Procurement & supplier.
AI in the work
And the AI does the legwork.
The call stays yours.
None of this is a separate AI console bolted on the side; the assist lives inside the tool you're already working in. Four places it shows up:
- In a quote
Drafts the quote inside your discount policy and flags anything that needs sign-off, so speed never costs you the rules.
You approve the discount - In a project
Turns a plain-language brief into a draft plan: owners, milestones and the compliance gates already placed.
You sign off the plan - In the service desk
Triages, summarises and routes incoming tickets, so the queue arrives sorted instead of landing as a pile.
You set the routing - In Voice of Customer
Reads survey free-text into themes and sentiment, so feedback is something to act on, not a spreadsheet to wade through.
You decide the action
Proof you can
stand behind.
Proof & trust
The security posture of the platform underneath, the certifications we've actually earned, and a named customer story when it's signed off, not a quote we can't back.
Questions, answered
The short version.
Is CORA a CRM or an ERP?
Both. CORA runs the commercial lifecycle, pipeline, quoting, contracts, projects and service, and the operational backbone around it, procurement, channel and the rest, on one governed thread. The deal and the controls live in the same engine, instead of a CRM for selling and a separate ERP for everything after.
How is CORA different from Salesforce or a standard ERP?
The difference is where compliance lives. Salesforce and a standard ERP run the business and treat governance as a separate job, handled later in a GRC tool, a spreadsheet or a quarter-end scramble. CORA keeps the policy check, the obligation tracker and the compliance gate inside the workflow, so the audit trail is built as you operate instead of assembled after the fact.
How does CORA relate to KAIRO and KNECT?
They share one Golden Thread. KNECT verifies the customer or supplier before they enter; CORA operates with that verified entity (the deal, the delivery, the service); KAIRO governs the risk, policy and compliance on the signals CORA generates. The AI workforce and board reporting live in KAIRO, not CORA.
Does operational data reach our board reports?
CORA runs its own operational reporting, pipeline, delivery and service KPIs, and pushes that data to ARI, RUBIQ's reporting engine, for management, executive and board reporting. CORA stays operational; the strategic board view is ARI's job.
Is CORA POPIA and GDPR compliant?
CORA runs on RUBIQ's platform security, which is ISO 27001:2022 Certification Ready and POPIA and GDPR aligned. Because CORA handles finance and CRM data, that posture matters; the detail of how data is secured and governed lives on our Trust page.
Ready when you are
See your business
run on
one governed thread.
A 30-minute discovery call about your own pipeline, from first lead to signed renewal. We scope where the policy check in the quote, the compliance gate in the project and the audit trail that writes itself fit, then arrange a demo on your own deals. The gates do the checking; the decision on each deal stays with your team.